The true cost of a diamond
Although mined diamonds are gorgeous, there is an ugly side to them. The mining industry is one of the most polluting in the world and diamond mining on its own causes enormous environmental devastation. When looking at images of diamond mines you will find there is a huge effect on the environment and its landscape. In addition to the environmental devastation, there is also the aspect of bad working conditions and human rights abuse.

We strongly believe in a better future for fine jewelry.


A real diamond
A lab-grown diamond is a diamond. It is also known as cultivated, created, or man-made. It is physically, chemically, and optically identical to a mined diamond and it is real. Our lab-grown diamonds are graded with the same standards as mined diamonds and carry certifications from the International Gem Institute (IGI).
A better choice
By choosing a lab-grown diamond over a mined one, you get to enjoy the brilliance with a clean conscience. Since there is no mining, there is no environmental devastation and human suffering.
No land or wildlife displacement.
No groundwater pollution.
No release of toxic chemicals.
Just diamonds.
The making of diamonds
It is far from easy to create diamonds above ground. It has taken decades to develop the right technology to recreate the conditions in which nature forms diamonds on its own. There are two ways to grow a diamond. One involves applying immense heat and pressure to carbon and the other involves applying heat and gases to a diamond seed. Both processes create 100% diamonds.
Better quality and better value
Since you can control the environment in which they grow, lab-grown diamonds are generally purer than mined diamonds. Only 2% of mined diamonds are as pure as lab-grown diamonds. This type of rare diamond is called type IIA. That is also the quality we use in our Affiner jewelry.  
Since there are only two steps to obtain them (Grow & Cut) and no monopoly pricing, lab-grown diamonds cost about 30% less than mined diamonds of the same quality.
Read more about the 6 C´s of a diamond.